Privacy Policy

When relying on legitimate interests, we consider the impact on your rights and reasonable expectations.

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If information is needed to fulfil your order and you do not provide it, we may be unable to complete the purchase or delivery.​

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5. Who We Share Information With

We share relevant information with providers where necessary to operate our store and fulfil your requests, including:

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• Wix: our website and ecommerce platform.

• Payment providers: to process payments and refunds.

• Delivery providers: to deliver orders and provide delivery updates.

• Email and customer support providers: to send order messages, respond to enquiries and manage subscribed newsletters.

• Professional advisers: such as accountants and legal advisers, where necessary.

• Public authorities: where disclosure is required or permitted by law.

 

Providers acting on our behalf must process information under appropriate contractual arrangements. Some providers, including payment services, may also act as independent controllers for their own legal and operational purposes.

 

6. International Transfers

Love Empire uses Wix to host and operate our online store. Personal information processed through Wix may be transferred outside the UK.

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Wix initially processes website visitor and customer information through Wix.com Ltd. in Israel. Information may also be processed by Wix group companies and service providers in other countries, including the United States and countries within the European Economic Area. The locations involved depend on the services used.

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Wix’s Data Processing Addendum requires international transfers to comply with applicable data protection law. Its arrangements include transfers to countries recognised as providing adequate protection and, for other destinations,

 

Standard Contractual Clauses or other legally recognised safeguards applicable to the transfer.

 

Further information is available in Wix’s Data Processing Addendum and its current list of sub-processors.

 

To request further information about safeguards relevant to your personal information, contact customerservice@loveempire.uk.

 

7. Newsletters and Marketing

If you subscribe to our newsletter, we use your email address to send updates about Love Empire, products and offers.

 

You can withdraw your consent at any time using the unsubscribe link in our emails or by contacting customerservice@loveempire.uk.

 

Unsubscribing from marketing does not stop essential messages about an order, payment, delivery or customer service request.

 

We may retain a limited suppression record to ensure we respect your decision not to receive marketing.

 

8. Cookies and Similar Technologies

Our website uses cookies and similar technologies to support functions such as checkout, security and remembering preferences.

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Where optional technologies require consent, we will ask before using them. You can change your choices through the website’s cookie settings.

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Our Cookie Policy provides details of the technologies actually used, their purposes, providers and duration.

 

9. How Long We Keep Information

We keep personal information only for as long as necessary for its purpose, including relevant legal obligations and the handling of disputes.

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Our retention arrangements are:

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• Order and accounting records: We retain order, invoicing, payment, and accounting records for 2 years from the end of the financial year in which the transaction took place.

• Customer enquiries and complaints: 2 years after the matter has been resolved, in order to manage customer relationships, respond to any follow-up issues, and establish, exercise, or defend legal claims.

• Customer accounts: We retain customer account information while the account remains active. If an account becomes inactive, we will delete or anonymise the personal data after 2 years of inactivity, unless we are required to retain it for legal, regulatory, accounting, or legitimate business purposes.

• Newsletter records: until you unsubscribe or the subscription is otherwise closed, subject to periodic review.

• Marketing suppression records: for as long as needed to honour your objection to marketing.

• Technical and cookie information: for the periods identified in our Cookie Policy and provider settings.

 

Information may be retained longer where necessary for a legal claim or legal obligation. When no longer needed, it is deleted or anonymised, subject to appropriate backup deletion cycles.

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10. Keeping Information Secure

We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss and misuse.

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No online system can guarantee absolute security. If you suspect unauthorised access to your customer account, contact us promptly.

 

11. Your Data Protection Rights

Depending on the circumstances, you may have the right to:

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• Obtain a copy of your personal information.

• Correct inaccurate or incomplete information.

• Request deletion of information.

• Restrict how information is used.

• Object to processing based on legitimate interests.

• Receive certain information in a portable format.

• Withdraw consent where processing relies on consent.

 

You can object to direct marketing at any time.

 

To make a request, email customerservice@loveempire.uk. We may need proportionate information to confirm your identity. We will respond within the time required by applicable data protection law and explain any lawful restriction affecting your request.

 

Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.​

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12. Children’s Information

Our online store is intended for adults aged 18 and over.

 

If you believe a child has provided personal information through our website, contact us so we can investigate and take appropriate action.

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13. External Websites

Our website may contain links to other websites. Those organisations are responsible for their own handling of personal information. Read their privacy notices before providing information.

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14. Questions and Complaints

If you have a question or concern about how we handle your information, contact:

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Email: customerservice@loveempire.uk
Post: Love Empire LTD, 14 Bourne Road, Bexley, England, DA5 1LU

 

You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office.

 

Website: ico.org.uk/make-a-complaint

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15. Changes to This Policy

We may update this policy when our services, processing activities or legal requirements change.

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The date at the top shows when it was last updated. Where appropriate, we will bring significant changes to your attention.